Research Methods
Eye Tracking
The direction and duration of babies’ gaze tells us what they pay attention to and how they interpret what they see.
002-Eye Tracking

For example, if someone points at an object, we can check with an eye-tracker device whether babies follow the pointing and look at the same object, indicating that they understood this signal. During eye-tracking studies babies sit in front of a special screen that records where they look while they watch simple videos.

Other Research Methods

The Experience

Making an appointment

We invite families to each study separately, usually via phone. We make an appointment with the parents about a week ahead so that everyone can choose a convenient time slot.

Warmup (10-15 mins.)

As families arrive in our center, they meet the person running the study who explains the procedure and the goal of the study in detail and engages the children in play to make them feel comfortable. This takes place in a colourful, friendly reception area.

Study (5-10 mins.)

We escort the family to a separate room where we involve the child in a game or show them a short video, and record their different responses and looking patterns.


After the session we return to the reception area where the children can choose a small gift and we discuss the study with the parents.